I do proclaim myself king of bachata because I have to represent my genre. I have to always come out and put on the Superman cape. I'm pretty much representing my culture. I'm not going to change that. But I definitely don't want there to be a misconception where people are like, 'The only thing he likes to do is bachata.'
I grew up in my neighborhood with salsa, of course bachata, but also hip-hop, Nirvana - it was just like a mixed culture. It was a beautiful thing for me because at the moment I started creating music, having all these different sounds and elements, it was very organic because I grew up with all these types different music.
My dad is Dominican, my mother's Puerto Rican, and I got into bachata at the age of 10 or 11. When I started listening, it had a reputation for being music for hick people. I thought that had to be changed. I was born and raised in the Bronx, and I knew you make something cool if you're cool.
I think you have a crossover when you are known to a wider audience and a different market. I've been able to sell out stadiums all over the world by doing my music. I'm lucky to be in that list without having done an official crossover. Now, will you hear me doing a little bit of R&B? Sure.
My mother at a young age put me in bilingual, so my strength is really more in Spanish. Even though I live and I was born and raised in the States, you know, in the Bronx, in Spanish I get my point across. And when I'm writing music, when I'm doing music, it's easier for me, and I know exactly how to express myself.