My dad, who was a teacher, used to tell me that a teacher's goal should be for every one of their students to get an A. If that's your goal every day - to make every student or player learn - then it doesn't matter if you won last year or didn't win. When next year's team shows up, I try to help every player become as good as they can be.
The book is actually called 'A Mentor Leader, a Different Way to Lead.' It really talks about my experience in the way I tried lead our football team, things that I learned from, basically, the coaches that I played for and my parents about leadership. And it is a little bit different, counter to maybe what society says about great leaders.
When Jim Irsay called me five years ago, he told me, 'I want you to be our coach and help us win the Super Bowl.' He told me, 'We are going win it the right way. We are going to win it with great guys; win it with class and dignity. We are going to win it in a way that will make Indianapolis proud.'
I know when I was an assistant coach and I started interviewing for head coaching jobs, I actually lost out on many jobs, several jobs, and the complaint that I got was, 'Well, he doesn't fit the mold of a head coach. He doesn't look the part. He's not gonna jump up and down. He's not going to scream.'