Years ago I was at a function, and I must have said something really rude to Paul Daniels the magician. I can't recall what I said, but I remember him looking utterly crestfallen. I'm not that sort of person, but I must have said something very cutting and belittling. Our paths haven't crossed since, but if they had, I would have said sorry to him.
“With that in mind, when I build my Dream 100, I’m not just looking for other people who are selling “sales funnels” stuff. I do add those people, companies, and keywords to my list, but what I’m really looking for is all the other people, companies, and keywords that are within my submarket.”
“Because people who are on Instagram love to consume content on Instagram. The same is true for our blog: our superfans will move from Facebook and other places to read our blog, but our best blog readers are people who read other blogs. People who love to watch YouTube videos love to watch videos on YouTube, and people who listen to podcasts listen to podcasts.”