“word of mouth. However, before customer retention, we need to think about customer acquisition (AKA marketing). The most successful entrepreneurs always start with marketing.” 

“Just as the answers in physics change as new discoveries are made, so too do the answers in business and in marketing.” 

“Nothing happens until a sale is made.” 

“Books: people are conditioned to almost never throw books out. Big bonus points if it’s a book you wrote. Books are an amazing positioning tool and catapult you from salesperson to educator and expert authority instantly. I’m doing this right now with this book! :-)” 

“Therefore we need to clearly understand an important concept: a good product or service is a customer retention tool.” 

“If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of it.” 

“the two basic functions of every business are marketing and innovation.” 

“one of the best ways to get referrals is by straight out asking for them from customers for whom you’ve delivered a good result.” 

“Put simply entrepreneurs work in the results economy whereas most other people work in the time and effort economy .” 

“One of the main reasons marketing campaigns fail is because the offer is lazy and poorly thought out. It’s something crappy and unexciting like 10% or 20% off.” 

“Failing to anticipate how changes in technology will affect your business or industry, and failing to take action accordingly, can be fatal to your business.” 

“Keep in touch and continue building and developing a relationship through your nurturing system. It could be as simple as a monthly postcard or newsletter. This keeps you top of mind, so when they’re ready to buy again, you’ll be a logical choice.” 

“Take the time to craft a compelling, well-thought-out offer. Your conversion rate will skyrocket and so will your bottom line.” 

“Should the cabin experience sudden pressure loss, oxygen masks will drop down from above your seat. Place the mask over your mouth and nose and pull the strap to tighten. If you are traveling with children or someone who requires assistance, make sure that your own mask is on first before helping others.” Why” 

“marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer.” 

“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit The marketing priorities of a small business owner look something like this: Making A Profit” 

“Some people have the perception that social media marketing is “free.” It’s only truly free if your time is worth nothing.” 

“money is a renewable resource—you can always get more money but you can never get more time.” 

“the first thing you do is offer your readers something of value that educates them about a problem they have. A free report, free audio interview, free video, online webinar, and so on, are all great educational tools you can use.” 

“Most people want to get paid for time—work an hour, get paid for an hour. They want to avoid loss at all costs. Making gain to them is a nice-to-have but their real objective is pain avoidance.” 

“Explain to them the benefits they’ve already received from your offering and how they’ll benefit from your future innovations.” 

“Let’s face it, no one wants to be seen as a stereotypical salesperson who is pushy and untrustworthy. However, if you think about yourself as a doctor who diagnoses and then prescribes solutions to people’s problems, then I’m sure you’ll be much more comfortable selling under those circumstances—as a trusted, educated, knowledgeable, qualified, confident, capable advisor.” 

“So 64% of effects come from 4% of causes.” 

“Can you explain your product and the unique benefit it offers in a single short sentence?” 

“Fear, especially the fear of loss, is one of the most powerful emotional hot buttons you can push in your sales copy. Understanding how certain words link to certain emotions is powerful.” 

“The uniqueness may be in the way it is packaged, delivered, supported or even sold.” 

“You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.” In” 

“Prior to September 2006, Facebook was still just an experiment and not yet open to the public. In mid-2007, there was no iPhone and in April 2010 the iPad was still just a rumor in geek circles. We almost can’t imagine life without some of these technologies—yet a few short years ago they didn’t even exist.” 

“If you want more success, you need to start paying attention to and expand the things that give you the most leverage.” 

“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.” 

“And a hero isn’t someone who doesn’t feel fear, they’re someone who in spite of their fear does the right thing and really risks their own safety,”

“But you can gift wrap a piece of shit and it’s still a piece of shit.”

“He is a true casualty of battle. There's not a physical scar, but look at the man's heart, and his head, and there are scars galore.”

“It's a thin line between what we're calling acceptable and not acceptable. As a leader, you're supposed to know when not to cross it. But how do you know? Does the army teach us how to control our emotions? Does the army teach us how to deal with a friend bleeding out in front of you? No.”

“I can see the little girl, the face of the little girl. And as much as people say that they don't care about these people and all that, I don't care about these people - but I do, at the same time, if that makes any sense. They don't want to help themselves, they're blowing us up, yeah, that hurts, but it also hurts to know that I've seen a girl that's as old as my little brother watch me shoot somebody in the head. And I don't care if she's Iraqi, Korean, African, white - she's still a little girl. And she watched me shoot somebody.”

“The greatest regret of my military career was as Commanding General of the 1st Cavalry Division in Iraq in 2004-2005, he later wrote of the decision he made. I lost 169 soldiers during that year-long deployment. However, the monument we erected at Fort Hood, Texas, in memoriam lists 168 names. I approved the request of others not to include the name of the one soldier who committed suicide. I deeply regret my decision.”

“Could it have nothing to do with the soldier and everything to do with the type of war now being fought?”

“The thought that the bullet has already been fired at each of us and it is only a matter of time when it will hit, brings comfort to some and terror to others.”

“Everywhere on this day, the after-war continues, as eternally as war itself,”

“The lessons learned, then, in Robinson's case: "Additional training is required to inform soldiers of the dangers of self-medicating along with the associated risk of overdosing" is the first. "Encourage the use of a battle buddy among warriors" is the second. "Increase suicide prevention classes" is the third. "Increase communication to twice a day with high-risk soldiers" is the fourth. "Continue improvements in leader communication" is the fifth. And that's that. Eight months. Five minutes. The army moves on to the next suicide. Case forever closed.”

“It seems like it might go on for a while, so Tausolo takes a seat and looks around the sergeant's cubicle. There's not much to see, since the guy just arrived at the WTB, only a blank form tacked to a wall that looks like every other army form in the world.

“To hear them laugh was to hear that everything was all right, but to see them laugh was to see otherwise”

“I start thinking about what happened and then I start thinking about why I'm still here. It's pointless. They say on TV that the soldiers want to be there? I can't speak for every soldier, but I think if people went around and made a list of names of who fucking thinks we should actually be here and who wants to be here, ain't nobody that wants to be here, because there's no point. What are we getting out of fucking being here? Nothing.”

“I was a normal guy who got sent to Iraq and became crazy, so they sent me back to America to become sane, and now it’s America that’s driving me crazy.”

“Let’s talk about habituation,”

“He knew America, and even though he hadn't been there in fifteen years, he knew what its soldiers liked because of what one of them had written on the door of a metal locker that was in the room he'd been given to live in. "Sex, potato soup, and Johnny Cash," it said.”

“Life begins at the end of your comfort zone."

“As Seth Godin says, “Anxiety is nothing but repeatedly re-experiencing failure in advance.” 

“In other words, a sure-fire way to predict the future is to take no action at all. When you do nothing, you get nothing.” 

“Man can learn nothing except by going from the known to the unknown.”