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“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit The marketing priorities of a small business owner look something like this: Making A Profit”
“The marketing priorities of a large company looks something like this: Pleasing The Board Of Directors Appeasing Shareholders Satisfying Superiors’ Biases Satisfying Existing Clients’ Preconceptions Winning Advertising And Creative Awards Getting “Buy In” From Various Committees And Stakeholders Making A Profit The marketing priorities of a small business owner look something like this: Making A Profit”
Allan DIB
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