One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.
It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource, all while driving traffic to your site and increasing sales.