“The north wind and the sun were disputing which was the stronger, and agreed to acknowledge as the victor whichever of them could strip a traveler of his clothing. The wind tried first. But its violent gusts only made the man hold his clothes tightly around him, and when it blew harder still the cold made him so uncomfortable that he put on an extra wrap. Eventually the wind got tired of it and handed him over to the sun. The sun shone first with moderate warmth, which made the man take off his topcoat. Then it blazed fiercely, till, unable to stand the heat, he stripped and went off to a bathe in a nearby river. Persuasion is more effective than force. ”
“Nobody ever saw a dog make a fair and deliberate exchange of one bone for another with another dog. Nobody ever saw one animal by its gestures and natural cries signify to another, this is mine, that yours; I am willing to give this for that....But man has almost constant occasion for the help of his brethren, and it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favour, and show them that it is for their own advantage to do for him what he requires of them. Whoever offers to another a bargain of any kind, proposes to do this. Give me that which I want, and you shall have this which you want, is the meaning of every such offer; and it is in this manner that we obtain from one another the far greater part of those good offices which we stand in need of.”
“You must want to be first-class …meaning the best, the very best you are capable of becoming. If you deliberately plan to be less than you are capable of being, then I warn you that you’ll be deeply unhappy for the rest of your life. You will be evading your own capacities, your own possibilities.”