My experience with 'Transparent' has completely spoiled me because it was the safest, most transpositive set ever. I didn't have to worry about all the usual things - like when people have a vision of your transness that you're not comfortable with. When they don't know the correct gender pronouns by which to refer to you.
Fragrance is important to me because of its emotional dimension. I feel like fragrances are able to transport, stir emotion, and bring up memories. You can wear makeup, you can dress yourself up, but fragrance gives a powerful aspect to how you can present yourself that you can't necessarily get any other way.
To see a trans body in this ideal space - on a cover, in an ad - these are spaces that have immense cultural power to dictate what is beautiful, what is glamorous, what is aspirational, what is sexy, what is clean. That can be very powerful and helpful in the de-stigmatization of trans bodies.