Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, 'Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.
When Ford sells a car, a dealer isn't allowed to take out the engine and put a different one in. When a newsstand sells the Washington Post, no one can go to the newsstand and pay them to rip out the classified section and put their own classified section in - if they could, they would do so.