The early entrants into the world of A.R., as with its cousin virtual reality, were disappointing: the phones were too weak, the networks were too slow, and the applications were too nerdy. But now the technological pieces are in place, and a whole generation - much of which is on Snapchat - has come to consider the camera almost a third arm.
I don't think I had a role model. I just was very inspired by an article which I read in Forbes magazine around the information superhighway and the Arpanet and stuff like that. To me, that intuitively made sense, and when I decided to come to the U.S., I knew exactly what I wanted to go and write about.
The possibilities that come with thinking about the camera as a portal into the realm of information and services are attractive not only to Snap but also to every other big player in the tech world. Facebook, for instance, has slowly been enhancing the visual capabilities of its Messenger.