In classic noir fiction and film, it is always hot. Fans whirr in sweltering hotel rooms, sweat forms on a stranger's brow, the muggy air stifles - one can hardly breathe. Come nightfall, there is no relief, only the darkness that allows illicit lovers to meet, the trusted to betray, and murderers to act.
When I talk to friends and editors about possible projects, especially about projects that might come with a significant cash advance, they usually suggest a biography. Sometimes I'm tempted, but the prospect of spending years researching and writing about someone else's life offends my vanity.
In truth, my Anglophilia is fundamentally bookish: I yearn for one of those country house libraries, lined on three walls with mahogany bookshelves, their serried splendor interrupted only by enough space to display, above the fireplace, a pair of crossed swords or sculling oars and perhaps a portrait of some great English worthy.
Look at what is average in your area, your industry, and your company and then be better. That could be as simple as reading another book each month or attending a seminar each year. On the other hand, it also means acknowledging what 'average' actually is and how you, as the owner, arrive at that figure.
How can you, as a small business owner, figure out what you are and, from there, begin to take action? Simple - you have to understand what part of the job you are doing and, if it isn't fulfilling the role of the entrepreneur in your business, you must make the decision to take on that role.