Women are conditioned to believe Prince Charming is going to come and sweep them off their feet.

One of the people I most admired was Christopher Hitchens. He was extremely polarizing but extremely honest, to a fault sometimes, but I respected him for that, and I loved his debating style.

Working with guys allowed me to at least understand guys in a way that I could then say to women, 'Look, here's what I've learned about men.'

I love when people come up to me and tell me they are in a relationship because of me. But I equally love the breakup stories, the person who says, 'I left someone last week because of you.' I like to think I saved 10 years of their lives.

The thing that actually makes a guy settle down is when a woman comes along who has a different set of standards than the other women he's met. Then she immediately becomes unique.

Women can be made to feel like that makes them seem 'too demanding,' but it's better than wasting time on someone who isn't planning any future with you.

You invest in someone based on how much they invest in you.

Any online dating profile is about making us more human, more three-dimensional.

We live in a world of social media, dating apps, online profiles where everyone is portraying themselves in 2D, trying to look cool. Portray yourself in three dimensions.

I am known predominantly for dealing with people's relationships.

Women leave my seminars with a level of confidence they didn't have before. They can go out, meet people, start conversations and have a good time. They don't have to worry about waiting for someone great to come along as they know they have the tools to make it happen.

Too many women are being chosen by men that they don't choose.

A hint of competition goes a long way with guys.

Even when I was young, I cared too much about what other people thought, especially girls.

I really like classic, simple clothes.

The number one mistake people make in attraction is either doing too much or too little.

Anything that a man hears is sexy is gold to him.

Being in a relationship doesn't mean you're successful. You are successful if you are happy.

One of the classic mistakes is we think if we get closer to someone by just listening to all of their relationship woes, we're going to suddenly end up romantically involved.

Even the toughest of eggs to crack will have soppy, soft moments when they feel in love. Usually they'll want to be more physically affectionate in terms of hugging and kissing, and they'll feel more protective towards you.

I believe that if a guy doesn't offer to pay the whole thing when he asks you on a date, he wasn't taught right. But I also believe if a woman on a date allows him to pay for the whole thing without at least offering to pay half, she wasn't taught right.

I have strong views, and I can't imagine not ever being honest about those views.

One of the most overwhelming things about dating is imagining going on an entire dinner date for an evening with someone you don't even know you have chemistry with yet.

People don't want to be put on the spot over whether or not they like you, they want to come to that conclusion themselves. It's ok to let someone know you're interested, but there's no need to go any further than that.

Your Friday and Saturday nights are sacred. When a new guy asks for a prime-time date early on, suggest drinks and make him the warm-up.

Getting hurt in a relationship is simply a part of life.

Love is closeness.

Think of your early dates as a chance to leave clues about your expectations with a little technique called pre-framing. Say: 'My friend gets annoyed because her boyfriend never opens the car door for her. It's a shame when guys don't do those little things.'

I once told a date, 'I love what you're wearing!' She replied, 'Aw, thanks. I've gotten so many compliments on it. Yours means the most though!' She didn't need to tell me guys were hitting on her - my imagination went there anyway.

I've spoken to over 10,000 guys in my career, so I know what they think when it comes to dating.

If you're in business and you make a sales call and that lead doesn't buy from you, you don't sit there all day mourning the loss of that lead. You go out there and make 10 more sales calls!

Quite simply, if someone tells you often that they're dreaming of, or thinking about, you, it means you're someone they see as a big part of their life. When you're in their head, it means you're also pretty close to their heart.

You become a better dater when you have a truly fulfilling life that is not dependent on someone else. Even if someone leaves, your life continues unscathed.

Lose the group shot in front of the Eiffel Tower, where it's impossible to tell you from your friends. He's not going on a date with Paris or your entourage, he's going on a date with you and he wants to know what you look like.

Don't just praise a guy's achievements. Praise the personality traits that made them possible.

Choose a guy who has a similar level of drive as you. There's nothing sexy about being your boyfriend's life coach.

When women want things to get more serious they can come across like relationship saleswomen but a man wants to think his own mind took him there.

Women all think that if a guy likes you he will come and talk to you. That's nonsense - 'actually the opposite is true. The more attractive he finds you, the less likely it is he'll talk to you.

A simple thank-you goes a long way.

The whole 'Secret' sensation really rubbed me the wrong way; I just don't believe in it. The grain of truth is that what you focus on you'll get more of, and that's got to do with the reticular activating system in your brain, not 'The Secret.'

Once a date asked me what I do, so I said that my company empowers women in their dating lives. Her response? 'Aw, that's so cute!' Cute is how my babysitter described me when I was 7 years old. Simple fix: Replace cute with hot and he'll feel like James Bond.

He's more of a slob than you? Instead of condemning, state your standards: 'I need to live in a place that's clean. I respect that it's not a big deal to you, but it's important to me to enjoy my home.' This removes ego.

The coolest people reveal themselves gradually, and flirting isn't just about making yourself look great, it's about making him feel great too.

You have to connect on emotion not logic. People go on dates and it becomes a CV exercise. Logic is someone asking 'what do you do for a job?' when you should ask 'why do you do that? What is it you enjoy?'

Halloween might be a time that's renowned for ghosts, but we no longer experience ghosts only on Halloween. In our dating lives, we are now used to being 'ghosted' the whole year round.

If he wants you over for the holidays or can't wait for you to have dinner with his buddies, it's a sign he wants them to love you as much as he does.

Guys don't approach women who look like they are going to say 'Sorry, no.'

Men feel safe and more open when they know that the woman they're talking to approves of their passion for a particular band/book/cereal.

I honestly believe there is nothing more important in a person's life than love and I want to show women how to have fun and get the best out of dating.

We've all grown wary of being lied to online - let's face it, dudes are always exaggerating their heights - so trust is a hot commodity.