Since the earliest days of Eventbrite, we've made our people core to our mission. Our culture is an ever-evolving manifestation of those on our team. As people join, we believe in earning their trust by demonstrating we'll embrace them and help them grow.

We live in an experience-hungry society with advanced event technology and broad social reach at our fingertips. These external factors offers an ideal environment for organizers to create a connection with a broader set of people and maximize each interaction with their audience.

As with any other crucial aspect of a growing business, you need the right technology and tools.

We always had a sense that we were the underdog. There's lots of competition and niche players. But we have every type of event on Eventbrite, whether you're a consumer or you're organizing a bacon festival. Our identity is our users.

Our platform is self-service, so we enable people to host events themselves. The biggest events tend to be the free ones. We had 100,000 at a salsa congress in Mexico.

My goal is to create one of the greatest companies that's ever existed, and that has everything to do with the people, the culture, and what our core values are versus what we build or how we're perceived out in the market.

When we set out to build Eventbrite, we had to face many challenges and come up with creative solutions to get past them. Each time we learned new ways to cope, we became a stronger and more cohesive team.

For the first two years of Eventbrite, all the work was done by just the three founders: me, my husband, Kevin, and our chief technology officer, Renaud Visage.

I graduated from college and went straight into a job with MTV.

As founder of Eventbrite, I've interviewed almost every single person we've hired.

I think I lead with empathy and connection to our people. I find that the most effective leadership style for me is to just talk and listen. It sounds simple, but it's so effective.

I studied broadcast journalism at Pepperdine University. After a short career in television with MTV and later on at FX Network, I found my true calling in Eventbrite.

Being an entrepreneur can be learned, and that is exactly what I have done. You don't have to be born with it or have had the 'lemonade stand.' But, you do need to have the passion, devotion, conviction, and sheer will and drive to make it happen.

People are multi-dimensional and crave a multi-sensory experience.

Work does come home with us, but home also comes to work. Our kids are regulars at Eventbrite's HQ in San Francisco.

I truly believe there is this confidence gap, at least for me. You have to 'manipulate' yourself to get over it,and I do think it has something to do with being a female. If you live in fear or doubt and have that confidence gap, you are simply not going to achieve your full potential and what you know you can achieve.

Your first company is like your first baby.You have this unconditional, irrational love.

Eventbrite is 50-50 male-female, and this has been accomplished organically.

Working in MTV's development team, my days would consist of pitches and deciding which concepts we wanted to buy. We would then develop those into a pilot. Very few ended up making it to a full series, but if they did, I would manage the project alongside the show's creators.

At Eventbrite, we care about the whole you, not just the employee you.

I know my daughter was dealt a very, very good birth card, but sometimes I feel like I want to honor the fact that she also drew a lottery that she didn't get to choose, which is that there is this thing called Eventbrite in our lives, and it sometimes takes precedence.

Ticketing is a people-intensive business to get it right on a global scale.

Getting to profitability does not mean all our problems are solved.

What I didn't appreciate about myself is that I'm good at coaching leaders.

I think having a visionary CEO is awesome, and visionary leadership is one thing, but you also need checks and balances on whether this company can withstand a very honest and critical look at itself.

My worst day is away from the office, when I'm traveling and not with the Britelings.

I love just being home with the kids and, seeing what they do when they're bored and then I just follow.

I think a universal feeling that we all share is that live experiences create indelible memories.

I'm thrilled to share the story of my journey in building Eventbrite and what I've learned along the way as a working mother and entrepreneur.

We focus on Eventbrite and our family. That's how we spend our time, full stop.

Getting over the stigma of needing to appear as if I do it all myself took about 12 months. I finally realized that the only way to be a successful, happy mother, founder, wife, and daughter was to accept the help that was being offered to me.

It's extremely easy to get people to share what events they are going to because events are inherently social.

There's always a little bit of friction when you're trying to democratize an industry.

That seems to be my superpower - really understanding what motivates people.

I wasn't the kid with the lemonade stand.

As far as funding and building a team, you being romantically involved with your cofounder really shouldn't play a factor in how you run the company and how you create a team or find resources. It's all about the partnership.

If you're going to be an entrepreneur, most likely you're going to be Type A - stubborn.

I have not always been a risk taker.

Our team finds motivation in knowing that we're transforming the ticketing industry, this notion that we're bringing democratization to an industry and disrupting it using technology.

To force a culture creates something that is inherently not sustainable. It does not evolve forward.

One of the biggest mistakes that founders can make is doing something that maybe seems like a great idea, and seems like a good use of time, but actually isn't measurable, significant, incremental growth.

It's important for founders to think about how they would build their company from scratch - again.

There's a lot of clarity in hindsight.

I was a dancer and performer.

I'm not good at throwing around rhetoric.

Each company is different because they get their DNA from the founders.

I've done everything from traditional yoga to Bikram yoga to Pilates.

We wanted to harness the power of technology to make it possible for anyone to sell tickets to any type of event.

If you think about stripping away 80 percent of the things that don't matter and focusing on the the 20 percent that will actually make a difference, I think you'll find great results even in the toughest of situations and the harshest of environments.

We thought we could reinvent the way people came together for live events. We wanted to ticket everything from a five-person yoga class to a 10-person cookery class to a fashion event.