There are different groups of people in your life that you behave slightly differently with. You behave one way with your family. You behave in a different way with your work colleagues. You behave differently with your friends from the movie club, your fitness instructor - all subtly different personas.
Amplifying body-image issues, profiting from anxiety, and employing virtual slaves in sweatshops are bad enough, but the fashion industry is also actively hastening the destruction of the very Earth we walk on. It insists on launching fresh collections each season, declaring yesterday's range obsolete on a whim.