“Instead of spending money on ads, spend more time on people. Instead of worrying about the latest growth hacks and strategies, worry about identifying and addressing the biggest pains and problems in your target audience. Instead of figuring out how to optimize your conversion rates, figure out the rate at which you’re able to connect authentically with your audience and make them feel special.”
“If you were to start a business completely from scratch, with no ideas in mind, then my answer would be the opposite. I would say, yes, you start by seeking out a particular market and honing in on their pains and problems and extract a solution from there. The potential consequence, however, may be that you enter a niche that you’re not really interested in, nor care to serve.”
“The truth is if you don’t have a passion for what you are doing, your energy will eventually fizzle out. It always does. By understanding your goals and the reason why you do what you do, knowing that your target idea supports your why, will motivate you more; and most importantly it will keep you going when times get tough during your business journey.”