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In the early years of Rent the Runway, our challenge was twofold: getting investors to buy into our vision for how the world was changing and getting women to understand that renting was a viable - let alone a smarter - alternative to spending hundreds of dollars on dresses they would wear just once.
In the early years of Rent the Runway, our challenge was twofold: getting investors to buy into our vision for how the world was changing and getting women to understand that renting was a viable - let alone a smarter - alternative to spending hundreds of dollars on dresses they would wear just once.
Jennifer Hyman
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