Patagonia, a large apparel manufacturer based in Ventura, California, has organized itself as a 'B-corporation.' That's a for-profit company whose articles of incorporation require it to take into account the interests of workers, the community, and the environment, as well as shareholders.
I give celebrity my undivided indifference. Now that it's here, there's absolutely nothing wrong with it. And people who complain about celebrity and any kind of privilege are, all of them, whinging morons, and they should keep their first-world problems to themselves. I feel very strongly about that.