Donald Trump doesn't necessarily stay mad for very long. He's a transactional guy. If you can offer him something, he will take it. Or from a salesman's point of view, if he's not making the sale, you're of no use to him. But if you suddenly come back into the showroom and are willing to buy, he's willing to sell.
If selling had been part of his job description, Rusbridger, who never met a pound he had to earn that didn't disgust him in some visceral way, would have been disqualified long ago. Indeed, his early enthusiasm for the Internet - and a continuing principle of faith for him - was that it was free.
Here's a certainty: When you play out your personal dramas, hurt and self-interest in the media, it's a confection. You say what you have to say in the way you have to say it to give it media currency - and that's always far from the truth. Often, in fact, someone else says it for you. It's all planned. It's all rehearsed.
Politics, which really is about the art of expression, ought to be a logical profession for writers (it's very hard to explain to politics- and policy-addicted people that language is the basis of all ideas - if you can't say it, you can't think it), instead of a refuge for lawyers and apparatchiks.
Long-running scandal fuels targeted political media. It's the stuff of obsession, which is the basis of a passionate core audience. More obsession means more passion and a crazy, over-the-top audience. Equally, of course, this obsession leads to less soberness, moderation and disinterest in the media world.