When it comes to best new artist or album or song of the year, yeah, it's very rare that you see someone in country win one of those. It's a very strong genre, and it's got roots so deep in our culture. I think the pool of voters listen more to pop and R&B and hip-hop. Those seem to be the major contenders.
When I was touring in Texas, that was before iPods and Spotify. Driving around through towns, I had to, out of necessity, scroll the radio. Whatever region of the country you are in, that's a great way to find out what they listen to. You find music wherever you are, and that becomes the soundtrack for whatever your road trip is.