Our adversaries - terrorists, foreign intelligence services, and criminals - take advantage of modern technology to hide their communications; recruit followers; and plan, conduct, and encourage espionage, cyber attacks, or terrorism to disperse information on different methods to attack the U.S. homeland and to facilitate other illegal activities.
ISIS uses traditional media platforms as well as widespread social media campaigns to propagate its ideology. With the broad distribution of social media, terrorists can spot, assess, recruit, and radicalize vulnerable persons of all ages in the U.S. either to travel to foreign lands or to conduct an attack on the homeland.
If you think about the average person and their interaction with law enforcement, their whole perspective on who we are and what we stand for - our brand, if you will - might be defined by just one interaction or encounter, a traffic stop, a visit to a school, or a response to a call for help.