We need houses as we need clothes, architecture stimulates fashion. It’s like hunger and thirst — you need them both.

Forgiveness is too easy. I can forget by indifference, but not forgive. I prefer revenge.

I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern.

Youthfulness is about how you live not when you were born.

Absurdity and anti—absurdity are the two poles of creative energy.

Luxury is the ease of a t-shirt in a very expensive dress.

Like poetry, fashion does not state anything. It merely suggests

Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish.

You cannot fake chic but you can be chic and fake fur

Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.

Reinvent new combinations of what you already own. Improvise. Become more creative. Not because you have to, but because you want to. Evolution is the secret for the next step.

When people want to be liked for what they did, they should stop.

Guilty feelings about clothes are totally unnecessary. A lot of people earn their living by making clothes, so you should never feel bad.

Fashion and music are the same, because music express its period too.

I don't like standard beauty - there is no beauty without strangeness.

Stuff your brain with knowledge.

For every book you buy, you should buy the time to read it.

Don’t overact the story of your name. Overact the story of your work.

Don’t overact the story of your name. Overact the story of your work.

The elegance is as physical, as moral quality that has nothing common with the clothing. You can see a countrywoman more elegant than one so called elegant woman.

Fashion is ephemeral, dangerous and unfair.

I'm open to everything. When you start to criticize the times you live in, your time is over.

The French say you get hungry when you’re eating, and I get inspired when I’m working. It’s my engine

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Fashion is about going ahead, not about memory.

I do my job like I breathe — so if I can’t breathe I’m in trouble.

Fashion is neither moral or immoral, but it is for rebuilding the morale.

Fashion is about two things: the evolution and the opposite.

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her

There will never be a chanel collection without black

Forgiveness isn’t something I’m preoccupied with — turning the other cheek isn’t my trip.

If you stick to something doggedly, you are off to a bad start.

What is the worst is a fashion designer who talks all the time of his or her creativity, what they are, how they evolved. Just do it and shut up.

These are fat mummies sitting with their bags of crisps in front of the television, saying that thin models are ugly. Fashion is about dreams and illusions, and no one wants to see round women.

I'm never content with what I do. I live in a sort of permanent dissatisfaction. I think that's the secret to doing things well.

Success nullifies. You then have to do it again, preferably differently

For me, Chanel is like music. There are certain notes and you have to make another tune with them

If you throw money out of the window throw it out with joy. Don’t say: 'one shouldn't do that' - that is bourgeois.

I buy my shoes a size too small. I like the way it feels.

Change is the healthiest way to survive

I'm very much down to earth - just not this earth.

Keep the best, forget the rest.

I'm very severe with myself and sometimes I miss French cheese, but in your world it's not exactly the same thing.

I would like to be a one-man multinational fashion phenomenon.

Think pink but don't wear it

Respect is not creative ... Chanel is an institution, and you have to treat an institution like a whore — and then you get something out of her.

Books are a hard-bound drug with no danger of an overdose i'm the happy victim of books

When I was younger I wanted to be a caricaturist. In the end, I’ve become a caricature.

The oppressed are allowed once every few years to decide which particular representatives of the oppressing class are to represent and repress them.