I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
I think: 'Wouldn't it be great to work with Bill Murray?' And then I'm like, 'You know what, just appreciate Bill Murray from afar, don't find out that maybe he's not the dude you want to work with.'
It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.