"I think that the major message of my life and what I hope to be remembered for is someone who managed to change the social sexual values of his time absolutely."

"Part of the sexual revolution is bringing rationality to sexuality - because when you don't embrace sexuality in a normal way, you get the twisted kinds, and the kinds that destroy lives."

"I was raised in a truly typical Midwestern home with a lot of repression. My life, and the creation of Playboy, were a response to that repression."

"Follow your own particular dreams. We are handed a life by peers, parents and society, you can do that or follow your own dreams. Life is short, be a dreamer but be a practical person."

"I think that sexual oppression and dictatorship go hand in hand."

"I would like to think that I will be remembered as someone who had some positive impact on the sociosexual values of his time. And I think I'm secure and happy in that."

"We indeed did and do own our own minds and bodies, and anything from church or state that limits that is inappropriate and inconsistent with the ... society that America is supposed to be."

"My life is an open book. With illustrations."

"Several girlfriends are easier to handle than one wife."

"The whole 1950s notion was find the right girl, get married, move to the suburbs and then hang out with the guys while she stayed home with the babies. I felt that was sort of sad."

"I guess you could say, I'm just a typical Methodist kid at heart."

"I got married before I found myself. People should find themselves before they get married."

"One of the problems with organized religion is that it has always kept women in a second-class position. They have been viewed as the daughters of Eve."

"Sex is the driving force on the planet. We should embrace it, not see it as the enemy."

"I think getting married was a mistake along the way, but at the same time I wouldn't have the wonderful children I have if I didn't get married."

"The people who had the most impact on me when I was young were Freud and Darwin, but growing up I also had my film idols."

"You know, from my point of view, I'm the luckiest cat on the planet."

"I remain very much connected to my childhood... I have never been too jaded or too sophisticated."

"I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde."

"I have about 100 pairs of pajamas. I like to see people dressed comfortably."

"I guess you could say, I'm just a typical Methodist kid at heart."

"I got married before I found myself. People should find themselves before they get married."

"One of the problems with organized religion is that it has always kept women in a second-class position. They have been viewed as the daughters of Eve."

"Sex is the driving force on the planet. We should embrace it, not see it as the enemy."

"I think getting married was a mistake along the way, but at the same time I wouldn't have the wonderful children I have if I didn't get married."

"The people who had the most impact on me when I was young were Freud and Darwin, but growing up I also had my film idols."

"You know, from my point of view, I'm the luckiest cat on the planet."

"I remain very much connected to my childhood... I have never been too jaded or too sophisticated."

"I always say now that I'm in my blonde years. Because since the end of my marriage, all of my girlfriends have been blonde."

"I have about 100 pairs of pajamas. I like to see people dressed comfortably."

"Could I be in a better place and happier than I am today? I don't think so."

"The Westwood Cemetery is just a few blocks from my home, and a number of my very dear friends are buried there."

"I'm never going to grow up. Staying young is what it is all about for me."

"Living in the moment, thinking about the future, and staying connected to the past: That's what makes me feel whole."

"Someone once asked, 'What's your best pickup line?' I said, 'My best pickup line is, 'Hi, my name is Hugh Hefner.'"

"My first wife was a brunette, and Barbi Benton, my major romantic relationship of the early 1970s, was a brunette. But since the end of my marriage, all of my girlfriends have been blonds."

"I'm actually a very moral guy."

"It's hard to really compare new love and old love."

"In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process."

"What's amazing is that the taste of American men and international tastes in terms of beauty have essentially stayed the same. Styles change, but our view of beauty stays the same."

"If you let society and your peers define who you are, you're the less for it."

"I don't have dinner parties - I eat my dinner in bed."

"I have very strong theories about magazine publishing. And I think that it is the most personal form of journalism. And I think that a magazine is an old friend."

"People get their information in different ways now. And we are a little poorer for it, because the way you get information affects what you learn."

"I think that retirement is the first step towards the grave."

"My folks were raised pure prohibitionist. They were very good people, with high moral standards - but very repressed. There was no hugging and kissing in my home."

"I have no plans to retire. It's the perfect combination of work and play that keeps you young. If I quit work it would be the beginning of the end for me."

"I am in very good health. I've never felt better."

"My parents are wonderful people and they instilled in me an idealism for which I'm grateful."

"The notion of the single man began in the 1950's. The idea of the bachelor as a separate life was new and obscure."