In the old generation, if one kid bought a PlayStation 2 and the other kid bought an Xbox, at his house you played PlayStation, at your house you played Xbox. Now that it's online, all those early buyers who... you want to play with, they've got their reputation online of who they are and how good they are at these games.
Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, 'Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.
Now, we put out a lot of carbon dioxide every year, over 26 billion tons. For each American, it's about 20 tons. For people in poor countries, it's less than one ton. It's an average of about five tons for everyone on the planet. And, somehow, we have to make changes that will bring that down to zero.
Eradications are special. Zero is a magic number. You either do what it takes to get to zero and you're glad you did it; or you get close, give up and it goes back to where it was before, in which case you wasted all that credibility, activity, money that could have been applied to other things.