The reactionary percentage of the electorate in these United States has been relatively constant since McCarthy's day; I'd estimate it as hovering around 30 percent. A minority, but one never all that enamored of the niceties of democracy - they see themselves as fighting for the survival of civilization, after all.
Here's an irony of the history of conservatism's relationship with business and business's relationship with conservatism: 'Wall Street' used to be the right-wing industrialists of the forties and fifties' greatest term of derision. (Wall Street was the place that humiliated them by forcing them, hat in hand, to beg for capital).
Conservatism is, among many other things, a culture. The most important glue binding it together is a shared sense of cultural grievance - the conviction, uniting conservatives high and low, theocratic and plutocratic, neocon and paleocon, that someone, somewhere is looking down their noses at them with a condescending sneer.
Leaders are for calling people to their better angels, for helping guide them to a kind of sterner, more mature sense of what we need to do. To me, Reagan's brand of leadership was what I call 'a liturgy of absolution.' He absolved Americans almost in a priestly role to contend with sin. Who wouldn't want that?
The fact is that the Democratic Party in modern times has always had a conservative wing, one frequently as strong or stronger than its liberal wing, and as such, when progressives speak of the party as a vehicle that naturally belongs to them, as if by right - until conservatives stole it from them - they weaken progressivism.
In Ronald Reagan's chaotic childhood, the imagination was armor. There is nothing unusual about that; transcending the doubts, hesitations, and fears swirling around you by casting yourself internally as the hero of your own adventure story is a characteristic psychic defense mechanism of the Boy Who Disappears.
Conservatives are time-biders. And they understand, as Corey Robin explains in his indispensable book 'The Reactionary Mind,' that the direction of human history is not on their side - that is why they are reactionaries - because, other things equal, civilization does tend towards more inclusion, more emancipation, more liberalism.
As an adult, I've always found the stereotype that Jews are liberal a curious one; my parents' circle was predominantly conservative, not just on Israel but on most political issues. Most of all, they were intensely (and this is a word I remember repeating in my own angry adolescent dialogues with myself) tribal.
Back when I was 16, when I should have been doing normal high school things, I availed myself of my brand new driver's license to spend as much time as possible in Milwaukee's Renaissance Book Shop, a tumbledown five-story warehouse that the city was finally able to close down in 2011 for safety reasons. It was my teenage paradise.
It's almost a very rough rule of thumb: when Democrats are able to successfully frame the meaning of an election season around middle-class fears, Democrats win the election; when Republicans are able to successfully frame the meaning of an election season around cultural fears, Republicans win the election.