QUOTES by Richard Edelman
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The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.
Quote by -Richard Edelman
There was a near-universal set of editorial endorsements of Clinton. Trump used this disparity to his advantage, to claim media bias and unify his base of supporters.
Quote by -Richard Edelman
The best creative no longer has to originate in Chicago or London; it will be coming from Stockholm, Tokyo, and Seoul as well.
Quote by -Richard Edelman
The historic quarrels between Japan and Korea pale in importance to the bigger question of extent of U.S. commitment to the defense of the region.
Quote by -Richard Edelman
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
Quote by -Richard Edelman
Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.
Quote by -Richard Edelman
We can't, nor should we try, to influence who our employees vote for, but facilitating their involvement in civic action is better for business, better for our people, and better for our government institutions.
Quote by -Richard Edelman
I was 14 when the Democratic convention in my hometown of Chicago erupted into violence. It was a tough year.
Quote by -Richard Edelman
The question for every Olympics is whether the giant investment will pay off in the future.
Quote by -Richard Edelman
The problems of the world, from immigration to populism to income inequality to sustainability to peacekeeping, require a well-functioning supranational body.
Quote by -Richard Edelman
Walter Isaacson attracts the best and the brightest to Aspen. It is exhilarating to listen to the likes of David Rubenstein and constitutional scholar Jeffrey Rosen speak about George Washington and Newt Gingrich and the original intent of the Second Amendment.
Quote by -Richard Edelman
CEOs who boldly lean into fulfilling the dual mandate of earning profits and providing societal benefits will find a receptive public.
Quote by -Richard Edelman
The trust of the mass population can no longer be taken for granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world.
Quote by -Richard Edelman
Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.
Quote by -Richard Edelman
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of buying and advocacy opens up for a brand.
Quote by -Richard Edelman
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined.
Quote by -Richard Edelman
More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers.
Quote by -Richard Edelman
Our goal is to put news where it earns attention, where readers can access it on every device and interact with it. We're meeting our clients' audiences where they are instead of asking them to come to us. Increasingly, that means hosting the content on social blogging sites like Medium.
Quote by -Richard Edelman
We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients.
Quote by -Richard Edelman
We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts.
Quote by -Richard Edelman
Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.
Quote by -Richard Edelman
We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.
Quote by -Richard Edelman
I wake up every day, and the family fortune is on the line, and that's a good thing.
Quote by -Richard Edelman
Most smart companies should make themselves media companies. That means they put out their own information.
Quote by -Richard Edelman
Companies need to be very active in formulating public policy - not as a substitute for government, but as a supplement.
Quote by -Richard Edelman
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.
Quote by -Richard Edelman
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.
Quote by -Richard Edelman
Be smart about selecting your micro niches for communicating in the blogosphere.
Quote by -Richard Edelman
I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.
Quote by -Richard Edelman
I completely disagree with Arthur Brooks of the American Enterprise Institute on the need for dignity in the marketplace instead of the social safety net, but he is a very persuasive character.
Quote by -Richard Edelman
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.
Quote by -Richard Edelman
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
Quote by -Richard Edelman
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
Quote by -Richard Edelman
We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.
Quote by -Richard Edelman
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
Quote by -Richard Edelman
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
Quote by -Richard Edelman
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
Quote by -Richard Edelman
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
Quote by -Richard Edelman
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
Quote by -Richard Edelman
The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.
Quote by -Richard Edelman
My hike up the Snake Path at Masada was mystical. The fog rolled in, enveloping the entire mountain.
Quote by -Richard Edelman
The tech company needs to win in the war for talent. This means much greater focus on the employee, not simply as cog in the machine, but vital member of a programming team in a race against time and competitors. Wall Street is up-or-out, dog-eat-dog, survival of the fittest.
Quote by -Richard Edelman
Israeli ingenuity was never more evident than in the Ayalon bullet factory built during the British occupation of Palestine. It was constructed underneath an urban kibbutz. The workers had a bakery and laundry which provided constant clatter to disguise the work carried on below ground.
Quote by -Richard Edelman