QUOTES by Richard Edelman
Find most favourite and famour Authors from A.A Milne to Zoe Kravitz.
We have to improve our ability to deliver tangible results, namely sales, not simply awareness or change of attitude among opinion formers.
Quote by -Richard Edelman
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
Quote by -Richard Edelman
The 'truthiness' of Trump's so-called facts, the questions he posed on President Obama's nationality or jobs destroyed by free trade, has the same effect as dueling scientists on issues such as obesity or climate change.
Quote by -Richard Edelman
We have continued to advance our global ambition with acquisitions that fill in the global footprint, such as Dabo in Dubai on the marketing side, Smithfield in the U.K. for financial PR, Ergo in Germany for corporate reputation and public affairs, and Position in Colombia to add scale to our Latin America business.
Quote by -Richard Edelman
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.
Quote by -Richard Edelman
When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.
Quote by -Richard Edelman
Social media has had a corrosive effect on government and trust, and I think it is a real cause for concern.
Quote by -Richard Edelman
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
Quote by -Richard Edelman
There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
Quote by -Richard Edelman
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
Quote by -Richard Edelman
We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being in people's lives, taking on relevant, of-the-moment issues.
Quote by -Richard Edelman
We do everything from community management to specific marketing promotions.
Quote by -Richard Edelman
I had a job lined up as an assistant brand manager at Playtex, at age 23, all lined up. But my father had an offer to be acquired by DDB in 1978. He said, 'I'd really like you to come into the business for a year.'
Quote by -Richard Edelman
In many cases, companies use the crisis moments to pivot to do better. We like to be part of that.
Quote by -Richard Edelman
I love what I do. I really do. I don't find myself administering. I just like to work on clients.
Quote by -Richard Edelman
I think PR people are caught in this mindset of 'control of the message.' There's a lot more freedom if you give up control. If you allow people to say things that are genuine and admit mistakes and get on.
Quote by -Richard Edelman
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
Quote by -Richard Edelman
Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.
Quote by -Richard Edelman
When we were doing the launch of Kinect for Xbox, it was very much about getting sort of young blogger-influencer types to try this thing well in advance - a year before launch.
Quote by -Richard Edelman
The world has flipped upside-down. It used to be a pyramid of authority; now it's upside down. The influence actually rests with the mid-level people, who speak peer-to-peer. If they're for you, you win.
Quote by -Richard Edelman
We like being private because when there is a downturn, as in 2001 and 2008, we do not reduce people. Also, we have flat decision-making. It's quick. We don't have to meet quarterly numbers, and it's all about excellence of work for the client.
Quote by -Richard Edelman
Social lets consumers talk about the products. You may pay your way onto the Facebook feed, but after that, it's conversations by the users. That's not sufficient because it leaves out what is possible for employees to talk, for R&D to talk, or the CEO to talk.
Quote by -Richard Edelman
The number one way to get trust back is to pay your employees well and get them to speak well about the company.
Quote by -Richard Edelman
Have very frequent talks with employees because they are your best allies.
Quote by -Richard Edelman
My father and I talked every day. He coached me on how to cold-call companies I wanted in our portfolio, how to network at public events, to cultivate senior journalists at important outlets, and how to run a profitable P&L. But, more or less, he allowed me to make my own mistakes.
Quote by -Richard Edelman
In 1997, my father appointed me CEO but acted as player-coach, keeping busy on long-term clients such as KFC and international travel brands.
Quote by -Richard Edelman
Edelman diversified into public affairs in the late '60s with important programs for the Concorde SST, gaining landing rights at JFK Airport in New York, and in the late '70s generating public approval for the building of the very stark Vietnam Veterans War Memorial in Washington, D.C., from a design by the very young architect Maya Lin.
Quote by -Richard Edelman
It may be fine for an artist to be indifferent to the reaction of the viewer to a work of art. A vigorous debate on issues is also beneficial. But the dark vision of a world without truth cannot be our future.
Quote by -Richard Edelman
Money is flowing out of traditional advertising into experiential, social, and sports.
Quote by -Richard Edelman
The tech industry should make bold commitments to address pressing societal issues.
Quote by -Richard Edelman
The best tech companies are led by founders with entrepreneurial zeal and strong egos. They consistently deliver what we want and what we need, at prices that decrease over time. The Wall Street firm is a long-standing institution with a more established hierarchy.
Quote by -Richard Edelman
People go to work at Wall Street firms to make a lot of money. They may not love what they are doing, but the punishing hours and travel are incredibly well-compensated. By contrast, the engineers at technology firms do believe that they can change how we all live.
Quote by -Richard Edelman
In a world of dispersed authority, the battle for the truth will be won or lost with the employees.
Quote by -Richard Edelman
Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.
Quote by -Richard Edelman
The lack of societal and institutional safeguards provides fertile ground for populist movements fueled by fear.
Quote by -Richard Edelman
We have moved beyond the point of trust being simply a key factor in product purchase or selection of employment opportunity; it is now the deciding factor in whether a society can function.
Quote by -Richard Edelman
Great women, in partnership with great men, will continue to take us forward.
Quote by -Richard Edelman
Companies should take advantage of social media's power to connect, but honor the continued role of media in shaping opinion.
Quote by -Richard Edelman
We have witnessed a stunning reversal of power between mainstream and social media: The ability to go direct to end users of information through social channels radically disrupted the mainstream news agenda.
Quote by -Richard Edelman