Possibly the defining development of postmodern politics - naturally, an American one - is the separation of personality from ideology. If you are likeable, or at least not disagreeable, if you can strike a personal bond with the electorate, if you reassure rather than disrupt, it doesn't really matter what you stand for.
I can hardly tell you how boring it is to interview almost every politician among the multitudes I have ever interviewed (journalists can't say this, because if people knew how boring politicians were they wouldn't read what we write), how dead the conversation feels, how bald, flat, uninteresting the message is.
Reality television is to television what marble and gold are to real estate. The point is to dispense with the idea of taste. It's all id. The more unrestrained the better. We all know that 'reality' in reality television is not real. That anybody who would participate in reality television is a fake. But pretending otherwise makes them real.
I am old enough to think the word 'journalist' is not all that noble a designation. Journalist - that record keeper, quote taker and processor of press releases - was, in the world of letters I grew up in, a lower-down job. To be a writer - once the ambition of every journalist - was to be the greater truth teller.
There was, when I came to New York in the 1970s, no more profound or moving experience than MoMA, an almost perfect piece of 20th Century modernist expression, existing in an extraordinary balance - modestly, functionally, elegantly - with the extraordinary art it held. This place changed my life. I was transformed by every visit.
Curiously, many Democrats have acceded to Clintonism not because of their cold practicality and political professionalism, but because the Clintons are the sworn enemy of the right. The Clintons, in other words, while hardly being left, have been defined as the opposite of being right - the enemy of my enemy being my friend.
Every journalism bromide - speaking truth to power, comforting the afflicted, afflicting the powerful - that otherwise would be hopelessly sappy to a journalist of any experience, has become a Twitter grail. The true business of journalism has become obscured because there is really no longer a journalism business.
Donald Trump doesn't necessarily stay mad for very long. He's a transactional guy. If you can offer him something, he will take it. Or from a salesman's point of view, if he's not making the sale, you're of no use to him. But if you suddenly come back into the showroom and are willing to buy, he's willing to sell.
If selling had been part of his job description, Rusbridger, who never met a pound he had to earn that didn't disgust him in some visceral way, would have been disqualified long ago. Indeed, his early enthusiasm for the Internet - and a continuing principle of faith for him - was that it was free.
Here's a certainty: When you play out your personal dramas, hurt and self-interest in the media, it's a confection. You say what you have to say in the way you have to say it to give it media currency - and that's always far from the truth. Often, in fact, someone else says it for you. It's all planned. It's all rehearsed.