OK, so we all know that 'Borat' is humiliatingly, career-endingly unfunny (one trick too many for one-trick pony Sacha Double-Barelled) - but can anyone explain why the 'character' isn't roundly condemned for being as unacceptably racist as the one-dimensional stereotypes from 70s sitcoms such as 'Mind Your Language?'
Reality TV is flat with the anti-cultural imperatives of business: cheap to make, it does ideological work even when it is not giving guru status to dull business people. It fits in with capitalism's anti-mythic myth: the idea that we have liberated ourselves from the dangerous illusions allegedly propagated by art and politics.
Anti-capitalism is nothing new in Hollywood. From 'Wall-E' to 'Avatar,' corporations are routinely depicted as evil. The contradiction of corporate-funded films denouncing corporations is an irony capitalism cannot just absorb, but thrive on. Yet this anti-capitalism is only allowed within limits.
The discussion of 'V for Vendetta' - on Pinocchio Theory in particular - has been far more interesting than the film deserved. Yes, there is a certain frission in seeing a major Hollywood movie refusing to unequivocally condemn terrorism, but the political analysis in the film (as in the original comic) is really rather threadbare.
Downloading and Web 2.0 have famously led to new ways of accessing culture. But these have tended to be parasitic on old media. The law of Web 2.0 is that everything comes back, whether it be adverts, public information films or long-forgotten TV serials: history happens first as tragedy, then as YouTube.
Capitalism can never pursue deterritorialization to the absolute. What deterritorialization there is within capitalism is always balanced by a compensatory lockdown onto nation, culture, and race. Hence the 'Steampunk' quality of capitalism, where the most ancient traditions can co-exist with the ultramodern.
Identitarianism assumes that people are condemned to identify with the positive (ethnic/ gender/ nationalistic) predicates they possess, as if their subjectivity were exhausted by those properties. Exactly the opposite is the case: the authentic dimension of subjectivity consists not in any positive identity but in that which makes identifications.
The vast numbers of people who suffer some kind of mental illness under capitalism can either think, 'there is some failing with me, if only I could fit into this system better, if only I were working harder, if only I could enjoy these empty pleasures more, then things would be OK' or 'the problem is with the system that is making me ill.'
In the classic 70s episodes, Columbo is rarely seen on his own. We typically do not see Columbo 'for himself,' only for the criminal, leaving the possibility that the entire Columbo persona - his shambling manner, his absent mindedness, even his references to his wife - may all be a performance designed to disarm the murderer.