Things like chatbots, machine learning tools, natural language processing, or sentiment analysis are applications of artificial intelligence that may one day profoundly change how we think about and transact in travel and local experiences.

India is a fast-growth market and is developing a lot. We continue to increase our partners here and make investments.

Education is crucial in determining which profession women will choose, so it's important to spark interest in technologies at an early age.

Starting a business and building a product are not for the faint of heart. You have to learn to not let little disappointments get you down and to stay focused on the big picture.

What always drove me was my curiosity. That's what made me join Booking and not be afraid to leave a very successful job and then go into a startup.

Understand tipping culture. Whereas Americans tip 15-20% when dining out, most European countries don't tip, as a service charge is typically included in the bill. Make sure you're not over-tipping by doing research before traveling.

We have many accommodation owners - people who own small hotels, villas and bungalows - and the digital economy has opened up a world of possibility for these business owners. Now, they can sell to and communicate with people around the world, and where Booking.com comes in is to help these accommodation owners adapt to the digital world.

We know that companies which have more women in leadership positions have a better performance.

Every customer is different, and the travel experience is completely fluid, but the end goal is to find the best solutions.

From the early days, Booking.com has been disruptive. Our aim is to create the best product for our customers, and we do that through constant innovation and testing.

There are a lot of threats out there. Amazon can enter the travel market. Google could enter the accommodation space. But that is not something that we actively focus on.

As a company, we believe in free and open borders. We feel this best facilitates the exchange of cultural values and ideas.

People always travel no matter what.

India has a sizeable chunk of the Asian travel market - both inbound and outbound travel.

We believe in global scalability with local relevance.

We are a bottom-up culture, and we need a communications platform that can facilitate that.

The move to Internet-enable travel booking is creating massive convenience, efficiency, and savings for consumers.

There are more and more properties joining us to benefit from and leverage our global online marketing expertise.

Both business and leisure travellers are enjoying unprecedented levels of choice.

On the one hand, you have markets such as Singapore and Thailand, with an extremely strong inbound booker market and a well-developed tourism industry. You also have markets that are just opening up to tourists, like Myanmar, that have massive growth potential and then markets that are extremely fragmented within themselves such as Indonesia.

From our earliest days, Booking.com has been deploying technology to help strip the friction out of travel.

Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology.

Employing women is good for business.

There's no point being at the airport longer than needed.

Japan is a very important market for us and has grown remarkably as one of the most popular travel destinations in the world.

Eventually, people should just say 'give me the best hotel in a certain date in a certain location.'

With any previous transition we made with technology, it hasn't been the case that we need less people.

If you look around Booking.com, it's a very gender-balanced company.

One in five of our customers books for business. But it's scaling very fast. As a result, we have tools for medium or small-sized companies to allow them set their price and give basic reporting functionality.

I think companies need to take more ownership over the gender gap themselves because if everybody does that, then overall, it will improve.

As CEOs or board members, women are still underrepresented, and that gap is actually growing.

Booking.com is one of the biggest translation companies in the world.

Travel is a combination of the personal and the emotional.

Booking travel is not like shopping or groceries or booking a restaurant. It's much less frequent, so understanding what works just takes a lot more time.

I am a woman, and I am proud to say that I work in technology. But I also recognise that the combination of those two facts puts me in the minority.

Tech is a key driver of social and economic change, and around the world, women like me are transforming businesses, industries, and communities.

Not only do we need more women in the technology sector, we also clearly need to refocus energy on improving gender equality in the global economy.

There is a misperception among job seekers that opportunities for women in tech exist only for those with coding or engineering experience. To be sure, technology firms do need women with these skills, but they also need women with expertise in other areas, like marketing and finance.

As a company powered by technology and digital innovation, Booking.com believes strongly in ensuring equal access and opportunity for all within the technology sector.

Recognizing that female participation in technology is lower than it should be, we are committed to bolstering female tech talent, eliminating obstacles and challenges they face, and fostering diversity.

I've always been curious and taken many risks, but that is quite atypical for a woman. On the other hand, I think that's the only way to grow beyond yourself.

If firms were made to hire according to quotas, it might optimize the percentage of women in the industry, but that doesn't necessarily translate into more quality products for the customer.

We have built out the diversity of our product teams, and we saw the caliber of our testing and experimentation improve significantly.

We found we were able to create better, customer-centric product features more quickly with a more diverse product team.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

China's domestic travel is increasing, and that's why we are building our teams here in China.

We want to make sure that we have the right products for Chinese people.

I'm a master at getting as much in a day as possible.

Typically, I get to the office around eight o'clock. I have a very mixed schedule, and I always try to keep time for things that are not planned. You need time for whatever might pop up in the week.

If you run a global business, it's so important that you understand what happens in each place, and you can't do that remotely. I don't want to go anywhere and leave and not have seen the people who work for us. That doesn't feel good.