The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.

I think the best way to show appreciation for things going well is to make things better.

Each consumer has the power of their wallet and their voice. They can exercise that.

Sometimes the best ideas will come in the least inspiring places.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.

Caring makes you want to work harder.

I really care about leaving a trail of goodness wherever we can.

A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.

I was always obsessed with being a writer of some sort.

Creativity is a game changer. That's true of society, in advertising and in life.

I am the most competitive person you will ever meet.

It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.

We work in an industry where people invent technology to avoid what we create.

I haven't lost that quest and that thirst to do something great.

Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology.

The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

I would put down everything in my career to the fact that I cared - about what I do, who I work with, what I make.

Online is amazing, but it, in itself, is not a solution.

Before the term 'viral video' came out, we used the mass media to our advantage.

We strive to do stuff that connects with people.

There are unwritten rules to Facebook: People are using it to build their personas, and when they share something, they usually do so because they think it will in some way benefit others. So when we speak as brands on Facebook, we try to operate within those same parameters.

I'm not an executive. I'm a creative person.

I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.

There's so much advertising on television that I find just lazy, just so lazy. I'm like, 'Why are they doing that?'

I don't want to spread myself so thin that I achieve nothing.

The average billboard has no more than eight words. It takes a lot of effort to make a beer, rice, or shampoo seem special in eight words.

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

If people know they're being sold to, you can celebrate the sell.

I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.

I can say firsthand Under Armour is a values-based people company, and this hasn't deviated for any administration.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

You put choice on the table, you change the whole game. Everything is about control. If an ad is interesting to you, you'll have the conversation with the brand. If it's not, it's a waste of time.

Like anyone, I'm scared of failure. That drives you to work really hard.

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

Just knowing you're putting something out there that could take on a greater life - that's our sweet spot. That's what we try to do.

The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.

We're very much an advertising agency, but it's not about creating ads as we know it.

Beanbags and softball matches and a cool Twitter handle doesn't make young people want to work at your office.

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.