My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

I just loved the idea of writing for different personalities all the time.

I'm proud to say that I'm in advertising.

Our work can always get better, and we are constantly striving for that.

The agency is who it is because of many, many, many chapters that needed to happen.

We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.

Do something great that you really believe is great.

I was in a bank meeting in London once that was so torturous, I had a flash of inspiration for another client.

If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better.

Under Armour is not about the Left or the Right. It's about moving forward together.

If we turn on our best, where do we go from there?

A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.

I secretly wish I had experienced advertising in the 'Mad Men' period.

Your campaign shouldn't just die the day you spend your last cent.

I've worked around the world.

You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.

Australians are gypsies by nature. I've been fortunate enough to experience different regions of the world.

If you don't have reservations, you're a fool. You can't go blind into something.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Creativity has got to have some edge to it, doesn't it?

We don't like offending anyone.

The greater the pressure and expectation, the more I relish the opportunity.

I strive every day to do things that make a difference.

There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.

My mother had to label all our clothing. As the youngest boy, all my tags read Droga5.

There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.

Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

Generosity is as much showing your vulnerability as it is your passion for something.

Copywriters on Madison Avenue constantly grapple with the question of where their work sits on the totem pole of 'real' writing.

People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.

I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.

It's not about being the biggest or the place with the most pins in a map. We want to be the most influential. We talk about trying to build the most influential agency in the world.

Do the work you believe in - if there's an authentic reason for doing it.

If you can allow yourself to do more good with your creativity by being successful, then that's a great thing.

Just because you can do something, it doesn't mean you need to - restraint is something I admire.

When I first made some comment when we launched that part of our purpose was to do stuff that has social ripples, lots of people said it was such a glib thing to say. I actually believe that.

Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.

We're moved by emotions and characters and stories. We love that.

Over the years, advertising had become very lazy, very visual. Visuals are important, yes, but as a part of the story.

As a typical creative, I am all ego and insecurity!

To be honest, while every market is very different, we are all still fundamentally moved and inspired by similar human truths - love, fear, belonging, desire, and so on.

The qualities I look for in planners or creatives is very much the same thing. Beyond the givens of talent and work ethic, I really look for people who are inspired by the everyday, people who are not afraid of the obvious and are able to reinterpret it into a creative and interesting manner.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.

There is good business doing good.

I don't want Droga5 to be the biggest agency; I want it to be the best.

One day, when I have advertising out of my system, I want to be Prime Minister of Australia.