There are caste systems in American cities: Many are marginalized to the edges of urban centers due to real estate costs; price tags seem to lurk around human encounters; there's a cult of overwork in the middle class; workers at your local manicurist, your local fast casual restaurant, are exploited.
There is a set of emotions around money and new technology and advertising and that sort of thing, and there is this kind of changing, transforming way we go through the world happening. The lyrical eye, the perspective of poetry, can get to something like this when other forms of writing can't.
When I was doing my research for 'Branded,' I'd meet groups of teenagers and preteenagers or tweens, and they would laugh at a magazine spread in a women's magazine or teen girl magazine and say, 'I'd never buy this outfit. I know these girls are starving themselves.' But they probably would go out and buy the thing eventually.