Money and one of its embodiments, social class, are both riveting and mysterious to children. And if we don't challenge today's stigma around class status, it will warp a new generation's experience of an even more important class - the kind in which they learn. And that's one thing we simply can't afford.
Economically anxious, many parents see their children's accomplishments as a sort of insurance against the financial challenges of old age; high-achieving kids, this logic goes, will become high-earning adults and therefore be better able to help Mom and Dad pay for the assisted-living facility in a few decades.
Uber is hardly the first company to exploit the financial vulnerability of teachers - and the desperation of public schools more broadly - to score PR points. Amazon, Boeing, Bank of America, and other corporations have played the part of school benefactor, offering everything from reward programs to school supplies.
As the world of independent feature filmmaking became increasingly commercialized by the mid-1990s, there was also a parallel, much more positive development: a resurgence in documentary filmmaking, thanks in part to the advent of the cheaper, lighter digital format that helped to offset the daunting costs of pursuing political aims through film.