When I played at Minnesota, Green Bay, those northern cities, Buffalo, they wanted to have those championship games at home. It was going to be an advantage to be there with their fans and the cold weather and all that. But when you've got a Super Bowl, and it's the two best teams, you want ideal conditions. You want to play a great game.
The reason my kids like McDonald's is that they always know what they're going to get. It's not gourmet food, but the french fries they order in Indianapolis are just like the french fries they order in Tampa. Wherever they get McDonald's fries, they know it will be the same. That's what McDonald's does.
My dad, who was a teacher, used to tell me that a teacher's goal should be for every one of their students to get an A. If that's your goal every day - to make every student or player learn - then it doesn't matter if you won last year or didn't win. When next year's team shows up, I try to help every player become as good as they can be.
The book is actually called 'A Mentor Leader, a Different Way to Lead.' It really talks about my experience in the way I tried lead our football team, things that I learned from, basically, the coaches that I played for and my parents about leadership. And it is a little bit different, counter to maybe what society says about great leaders.