In order to maximize your profits at the poker table, your goal should be to play completely opposite of the way other players at the table perceive you. Simply put, if opponents label you a conservative player who never bluffs and only plays premium hands, you'll do better playing aggressively and bluffing frequently.
Success at poker is ultimately the result of solid fundamentals and the ability to read your opponents' betting patterns. This is especially true when playing online. But playing live poker is a completely different animal. In this venue, the presence of physical tells can not be overlooked.
We've all heard stories about poker players grinding it out for two days straight. Believe me; I've got stories like that of my own. But the bottom line is that these stories usually don't have great endings. That's because the mind starts playing tricks after a marathon poker session, especially after a losing session.
Before you even consider making a value bet, try to determine if the bet will have any value at all. Attempt to put your opponent on a hand that he'd likely call a bet with on the river. To do this, you'll have to mentally play back the details of the hand. Think about your opponent's playing tendencies.
Playing correctly from the small blind can be frustrating and confusing. On the one hand, you already have half the bet in the pot, which should entice you to play more hands. On the other, you'll have to play out of position on every street, which suggests that you should actually play fewer hands.