The TiVo is really an amazing machine. Like everyone who has one, I totally recommend it. Just as everyone who's married will tell you to get married, and everyone who has a baby tells you to have a baby, everyone who owns a TiVo will tell you to get a TiVo, and they'll say things like 'Your life will be completely different.' It's true.
Semiotics is really interested in the questions like, what keeps you watching something, what keeps you - you know, what keeps you listening to a story on the radio? Like, what keeps you turning the pages in a book? What's the pleasure of it that's moving you forward, that's pulling you in and grabbing you and pulling you forward?