When I first travelled to New York in 1982 on a summer holiday as a student, I remember thinking how exciting it was, how energising it felt, and also how it felt dangerous - it was a place where you could make a wrong turn, either geographically or just in a human interaction, and suddenly find yourself in trouble.
We can all instinctively understand the idea of life insurance; most of us will feel an instinctive repugnance at the thought of the viatical industry, or 'dead peasants insurance.' As market thinking penetrated the life insurance industry, a moral line was crossed, and the application of market ideas was taken too far.