There are two things that create opportunities. One is being involved with something that makes money, and the other is winning awards. And the reason that winning the awards creates the opportunities is because it gives the people who are selling the picture the opportunity to make more money.
Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.