Instead of candidates hiring people, like yours truly, to create campaign media that works on both conscious and subconscious levels to sway the voting public, what if all TV ads were, by law, only allowed to feature the candidate, with, say, the American flag as the backdrop, alone, speaking directly to the camera?
Television, particularly as it becomes more and more serialised, comedies no longer have to tie the stories up neatly within 20-plus minutes. 'Arrested Development' had evolving storylines, as did both versions of 'The Office.' We're seeing that more and more. That allows it to be really, whatever the tone, almost literary.
When 'Apollo 13' appeared as an opportunity and I began to tackle that in as authentic a way as I possibly could, I really became enthralled by the philosophical side of space travel and why we need to explore - what it means to us here on Earth - all of those things. I became a huge proponent.