I've often heard people say that managing creative people is the hardest thing in the world. 'They're never happy, they drive up the cost of things, blah blah blah.' I just manage people the way I always wanted to be managed. That is, to be creatively challenged, but never to be told what to do.
Every movie has three things you have to do - you have to have a compelling story that keeps people on the edge of their seats; you have to populate that story with memorable and appealing characters; and you have to put that story and those characters in a believable world. Those three things are so vitally important.
If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.