I'm at the doctor's office. I'm in the waiting room. And there's this guy on his cell phone, talking really loud. Does he think he owns the place? Apparently. I think this is so offensive. But you have to remember: It doesn't take a cell phone to make people rude. People were rude before there were cell phones.
Even though you can't get along without your smartphone, there are not many essential services on your smartphone. They're mostly convenience; you could live without it. Essential means you die without it. A gadget that warns you're about to have a heart attack - that's essential. We're about to go into that phase with smartphones.