There will always be people who think that money and benefits and even just having a job should be thanks enough. There are also those that think they do a great job without anyone having to thank them. But study after study has shown that no one is immune from the motivating effects of acknowledgement and thanks.
Yes, CEOs are under pressure from all sides, and executives have all sorts of people pushing and pulling at them. But too often, they begin to view and treat their teams, and especially their assistants, as appliances. And a good assistant knows that the last thing their boss wants to hear from them is a personal complaint about anything.
Something I had learned from 30 years as a psychotherapist turned Fortune 500 executive coach when helping people to calm down is that it is much less important what you tell others than what you enable them to tell you and, in the process, tell themselves that results in them calming themselves down.
If there was one key to happiness in love and life and possibly even success, it would be to go into each conversation you have with this commandment to yourself front and foremost in your mind, 'Just Listen' and be more interested than interesting, more fascinated than fascinating, and more adoring than adorable.
In the first 20 seconds of talking, your light is green: your listener is liking you as long as your statement is relevant to the conversation and, hopefully, in service of the other person. But unless you are an extremely gifted raconteur, people who talk for more than roughly half a minute at a time are boring and often perceived as too chatty.