There are a lot of obstacles in the way of our understanding animal intelligence - not the least being that we can't even agree whether nonhuman species are conscious. We accept that chimps and dolphins experience awareness; we like to think dogs and cats do. But what about mice and newts? What about a fly? Is anything going on there at all?
Marriage is a lot of things - a source of love, security, the joy of children, but it's also an interpersonal battlefield, and it's not hard to see why: Take two disparate people, toss them together in often-confined quarters, add the stresses of money and kids - now lather, rinse, repeat for the rest of your natural life. What could go wrong?
Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.