People Quotes
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It is very difficult to reconcile the American ideal of a sovereign people capable of owning and managing their own government with an inability to own and manage their own business.
Quote by -Calvin Coolidge
I am for economy. After that I am for more economy. At this time and under present conditions that is my conception of serving all the people.
Quote by -Calvin Coolidge
I have done it [appointed commissions] regretfully and with the hope that it would be temporary. But after a commission is established you find it always wants to enlarge itself, employ more people, is very busy with Senators and Congressmen to impress upon them the great value of the services of the commission, and even when I talk to people that I appoint to commissions and tell them I would like them to go on to various boards with the idea that they may be abolished, they say they ought to be abolished, but when they have taken their position they very soon seem to change their mind.
Quote by -Calvin Coolidge
History reveals no civilized people among whom there was not a highly educated class and large aggregations of wealth. Large profits mean large payrolls.
Quote by -Calvin Coolidge
One of the greatest favors that can be bestowed upon the American people is economy in government.
Quote by -Calvin Coolidge
There are racial considerations too grave to be brushed aside for any sentimental reasons. Biological laws tell us that certain divergent people will not mix or blend. The Nordics propagate themselves successfully. With other races, the outcome shows deterioration on both sides. Quality of mind and body suggests that observance of ethnic law is as great a necessity to a nation as immigration law.
Quote by -Calvin Coolidge
A government which requires of the people the contribution of the bulk of their substance and rewards cannot be classed as a free government...
Quote by -Calvin Coolidge
I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.
Quote by -Calvin Coolidge
The American Revolution represented the informed and mature convictions of a great mass of independent, liberty-loving, God-fearing people who knew their rights, and possessed the courage to dare to maintain them.
Quote by -Calvin Coolidge
I love Vermont because of her hills and valleys, her scenery and invigorating climate, but most of all because of her indomitable people. They are a race of pioneers who have almost beggared themselves to serve others. If the spirit of liberty should vanish in other parts of the Union, and support of our institutions should languish, it could all be replenished from the generous store held by the people of this brave little state of Vermont.
Quote by -Calvin Coolidge
It would be folly to argue that the people cannot make political mistakes. They can and do make grave mistakes. They know it, they pay the penalty, but compared with the mistakes which have been made by every kind of autocracy they are unimportant.
Quote by -Calvin Coolidge
Some of the offers that have come to me would never have come if I had not been President. That means these people are trying to hire not Calvin Coolidge, but a former President of the United States. I can't make that kind of use of the office.... I can't do anything that might take away from the Presidency any of its dignity, or any of the faith people have in it.
Quote by -Calvin Coolidge
Few people are lacking in capacity, but they fail because they are lacking in application.
Quote by -Calvin Coolidge
We are too solicitous for government intervention, on the theory, first, that the people themselves are helpless, and second, that the Government has superior capacity for action. Often times both of these conclusions are wrong.
Quote by -Calvin Coolidge
The property of the people belongs to the people. To take it from them by taxation cannot be justified except by urgent public necessity. Unless this principle be recognized our country is no longer secure, our people no longer free.
Quote by -Calvin Coolidge
I cannot think of anything characteristically American that was not produced by toil. I cannot think of any American man or woman preeminent in the history of our nation who did not reach their place through toil. I cannot think of anything that represents the American people as a whole so adequately as honest work.
Quote by -Calvin Coolidge
If the people fail to vote, a government will be developed which is not their government... The whole system of American Government rests on the ballot box. Unless citizens perform their duties there, such a system of government is doomed to failure.
Quote by -Calvin Coolidge
I want the people of America to be able to work less for the government, and more for themselves
Quote by -Calvin Coolidge
Our country represents nothing but peaceful intentions toward all the earth, but it ought not to fail to maintain such a military force as comports with the dignity and security of a great people.
Quote by -Calvin Coolidge
Some people are suffering from lack of work, some from lack of water, many more from lack of wisdom.
Quote by -Calvin Coolidge
The business of America is business and the chief ideal of the American people is idealism.
Quote by -Calvin Coolidge
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Quote by -David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Quote by -David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Quote by -David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Quote by -David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Quote by -David Ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
Quote by -David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Quote by -David Ogilvy
When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
Quote by -David Ogilvy
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
Quote by -David Ogilvy
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
Quote by -David Ogilvy
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.
Quote by -David Ogilvy
The more story-appeal there is in the picture or in the photograph, the more people would look at your ad
Quote by -David Ogilvy
People don't buy a new detergent because the manufacturer told a joke on television last night.
Quote by -David Ogilvy
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Quote by -David Ogilvy
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.
Quote by -David Ogilvy
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
Quote by -David Ogilvy
If you always hire people who are bigger than you are, we shall become a company of giants
Quote by -David Ogilvy