I feel like people have stereotypes and notions about Latin America that aren't necessarily accurate or aren't particularly positive. For me, Latin America is a place that I personally really love and enjoy visiting and going to, and I wanted to be able to show it in a light that was very different to an Asian, Korean viewer.
I think one thing I wish would be a little different, and it'll take time, is yes BLACKPINK, BTS, these teams are taking over the world and they're everywhere, but I think at a certain point we need to really push for other artists as well, and really help bring them up further, for this to be a sustainable industry, a sustainable genre.
We recognize that there have been acts in the past that are Asian or Korean who tried to go, 'Hey, I'm a huge star in Korea, I'm a huge star in Asia so you guys need to respect me for being a huge star there.' But I don't know. As much as we may be big, we have to be very humble and start from the ground up in the States.
I think Korea is so focused on just the charts, and what's going to chart and what's not, and I'm sure it's like that way in the States as well, to a certain degree. But I enjoy working in the States a little bit more. Because it's more about making music that is the right sound and the right fit to me, not so much just chasing the charts.