I've got this inflatable Darth Vader that I stole off the roof of a Burger King. I went in and asked the girl at the counter if I could have it, and she said she didn't care, but she wasn't going to get me a ladder or anything like that. So I just kind of pulled myself up there, cut it loose and took off.
Because of social media being such a marketable format, things are constantly being released, so people don't pay as much attention because they have a million things being thrown at them. You reach more people, but now there's more content. Before, it was harder to get the people but there was less content.