“If you were to start a business completely from scratch, with no ideas in mind, then my answer would be the opposite. I would say, yes, you start by seeking out a particular market and honing in on their pains and problems and extract a solution from there. The potential consequence, however, may be that you enter a niche that you’re not really interested in, nor care to serve.”
“If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
“Prior to September 2006, Facebook was still just an experiment and not yet open to the public. In mid-2007, there was no iPhone and in April 2010 the iPad was still just a rumor in geek circles. We almost can’t imagine life without some of these technologies—yet a few short years ago they didn’t even exist.”