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The concentration of plastic is rapidly increasing in the gyres. Even if you were to close off the tap, and no more plastic entered the ocean, that plastic would stay there, probably for hundreds of years.
When I started there was this consensus that you could never clean this up, that the problem is way too big, the ocean is way too rough, the issue of bycatch - 'plastic is too big, plastic is too small.'
The way you advance a technological society is to try things - to be controversial and contrarian in your thinking in order to get to something that eventually people say, 'I told you it was a great idea.'
I think very often problems are so big, people approach problems from the bottom up: 'If only I do this little bit, then hopefully there will be some sort of snowball effect that will be bigger and bigger.' I'm much more in favor of the top-down approach to problem-solving.
The reason why the Wright brothers were successful wasn't because they had the most resources, but because they understood how invention works. You have to iterate quickly, and you should be prepared to fail. Because things often don't go as planned.
The main principle behind the cleanup system is to have a difference in speed between the system and the plastic so that it goes faster than the plastic, and you can collect it.
When you look at the humanitarian issues - poverty, education, rights, violence - I think there are positive trends. But when you look at climate change, at plastic pollution and other forms of pollution, at overconsumption, it's a different story.
Can we build a system which is able to survive on the ocean for years? That is the key question we are trying to answer here with the North Sea prototype.