We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.

You don't own a 3DS? What's wrong with you?

You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation.

We constantly push the edge on technology. But for us, technology needs to be fun.

We want the technology in our devices to enable a social experience.

For Nintendo Switch, it really is about a big-game experience.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.

I'm passionate about what I do.

My favourite game is 'The Legend of Zelda: Link to the Past.'

I grew up playing the Super Nintendo.

In particular, in the Americas that I have responsibility for, 'Zelda' is a franchise that is very well developed.

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.

Nintendo looks at every technology. Often times, we look at technology before it really is considered mass-market ready. The original DS had touch screen on a device. First time that a mass market product had touch screen built in.

We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history - rumble, joystick - things that we invented, if you will, and first put in video games, others quickly latched on to.

We respect all of our competitors, and when I talk about our competitors, all of our competitors for entertainment time and leisure time.

There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it was important to have a microphone in the Wii Remote.

But it's only through joy and happiness that life has any value or purpose.

I have a lot of respect for those in medicine that are trying to extend our lives or help us when we're sick.

I've decided, because we have a short time here, that those of us that create joy and happiness, that's a really noble thing.

When I'm in line at the grocery store, I might pick up one of those tabloids. I might not even buy it. I'm just gonna sit there and read the headlines and chuckle at how stupid that stuff is, even though I'm reading it anyway.

I mean, of course there's art in video games - duh.

Sometimes we do derive some entertainment when we 'appreciate' something, and sometime we feel something when we're moved. So a lot of game makers want challenge themselves with 'can I move someone?' or 'can I get them to respect me as an artist?'

Usually when we finish a game and we're at the end, we're sick of it. We want to put it in the box and be done with it. But with 'Borderlands,' it's actually become a productivity sink at Gearbox, because we're just having fun.